About Balzhan Orazbayeva

Affiliated with the Science-to-Business Marketing Research Centre (S2BMRC) at Münster University of Applied Sciences (MUAS) in Germany, Balzhan Orazbayeva researches university-business collaboration and knowledge transfer processes. She is a researcher in the consulting project for the European Commission (DG Education and Culture), implementing the largest European study in the area of university-business collaboration. She is the capacity building designer and researcher for the Erasmus Plus project, aiming to establish a long lasting Knowledge Alliance between academy and industry and to produce an educational toolkit for trainers to raise strategic e-Leadership skills. Balzhan also coordinates industry projects executed by students as part of International Marketing and Strategic Marketing modules at MUAS. Her research interests include university-industry relationships, higher education, knowledge management and transfer, cross-cultural communication and intercultural competence. Balzhan is a doctoral candidate and focuses in her PhD on higher education in the context of university-business collaboration. She holds a Bachelor degree on International Relations in a field of political and social sciences from German-Kazakh University (DKU) in Almaty, Kazakhstan. In addition, she holds a Master degree on Integrative Project Management from International Institute (IHI) Zittau, a central academic unit of Dresden University of Technology (TUD) in Germany.
13 04, 2017

Siemens Strategic Approach to Research Cooperation with Academia Sets Their Future Agenda

By | 2017-05-10T12:51:51+00:00 April 13th, 2017|0 Comments

Imagine having more than 30,000 researchers working within your organisation and having a budget for annual R&D of about €6.5 Billion! Well this is context for R&D at Siemens AG, one of the world’s largest electronics companies. Whilst most of the internal research at Siemens is focussed on more immediate needs (or the business of [...]

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